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The current state of digital marketing shows that it will be about data and AI (Artificial Intelligence) in the future. So, it makes sense that we’ll start seeing more digital marketing agencies using Artificial Intelligence to help them get their clients what they need.
Here are some predictions related to digital marketing in 2023:
- Companies will use AI to create content/marketing materials for their customers
- Ad networks will shift away from traditional text ads and focus more on video ads and live streaming
- More companies will hire people based on their personality instead of skillsets
- Online advertising will become more affordable to smaller businesses
- More organizations will adopt AI chatbots to answer customer questions
- Social media and digital marketing platforms will continue to experiment with AI technologies
- More brands will launch their own AI chatbots to interact with users
- Brands will use virtual reality to bring their products closer to consumers
- Brands will use augmented reality to create immersive experiences around their products
- Brands will partner with influencers to promote their products
- Influencer marketing will become less effective due to the rise of AI technology
1. Personalized Digital Marketing
The first two decades of the 21st century have been dominated by digitalization. In 2020, consumers expected businesses to provide customer-centric services, personalized information, and a seamless user experience. By 2024, personalization will account for over half of consumer buying decisions. Therefore, brands must prioritize data collection, analysis, and personalization across channels including mobile, social networks, and web content.
2. Chatbots Digital Marketing
In 2022, chatbots will make up nearly half of all online customer service interactions. Consumers expect businesses to understand their needs and respond immediately. That means businesses need to ensure their websites, apps, and social media platforms are intuitive and conversational. Chatbots are already being incorporated into ie-commerce race sites, providing customers with live assistance at any time.
3. Artificial Intelligence (AI)
Artificial intelligence will continue to evolve beyond basic machine learning and become increasingly sophisticated AI. AI will be embedded into products and devices, making them smart enough to improve themselves. To stay ahead of the curve, marketers should start using AI now to predict consumer behaviour and optimize pricing strategies.
4. VR/AR and Digital Marketing
Virtual reality and augmented reality will become mainstream technologies in 2024. Businesses must integrate these tools into their marketing strategy if they want to stand out in the marketplace. Customers use VR/AR to engage with brands and learn about the product or brand before committing to purchase.
5. Machine Learning (ML)
By 2024, machine learning will take centre stage. ML will enable marketers to analyze vast amounts of data and identify patterns, behaviours, and relationships that drive profitable growth. To remain relevant, companies must invest in training employees to work with data and develop data decision-makers.
Blockchain technology is not going away. Instead, it will play an even bigger role in business transactions and digital marketing campaigns. Companies should prepare now to incorporate blockchain into their marketing strategy.
Blockchain will be widespread by 2023. A blockchain is a distributed ledger system that uses cryptography to secure and validate transactions between two parties efficiently. Many industries, including finance and healthcare, are using blockchain to verify data stored in databases and maintain a permanent record for future reference.
This means that business records are immutable and unalterable, increasing transparency and security. Companies involved in the financial industry are beginning to look into how blockchain can streamline back office processes.
7. Internet of Things (IoT) with Digital Marketing
Internet of things technology will connect users and devices to create unprecedented levels of collaboration and innovation. IoT will be used to enhance human experiences and provide contextually relevant insights that help companies deliver superior customer experiences.
The Internet of Things refers to physical devices connected to the internet via sensors and actuators. In 2023, IoT will be ubiquitous and enable everyday items to connect to the internet. For example, refrigerators will be able to order groceries while we sleep and self-driving cars will be able to park themselves.
8. Artificial Intelligence (AI)
By 2023, AI technologies will be able to perform tasks at human-like speeds. These systems have already started performing tasks such as translation, image processing, speech recognition, and recommendation engines.
Additionally, vehicles will become commonplace due to advancements in robotics technology. Due to these advancements, cars will no longer need drivers, giving rise to automated vehicle technology.
9. Virtual Reality (VR) digital marketing
Virtual reality will be ubiquitous by 2023. VR headsets will allow users to immerse themselves in virtual worlds where they interact with digital characters. By doing so, people will have the opportunity to experience things they would not be able to otherwise without the use of VR technology. This could include visiting places that are inaccessible due to poor weather conditions or travelling to distant lands and meeting foreign cultures.
10. Augmented Reality (AR)
Augmented reality will continue to gain popularity in the coming years. AR enables users to view digital information over real-world objects. By doing so, more information can be viewed simultaneously and users don’t have to remove their glasses or turn their heads to view additional content.
Since augmented reality requires devices to communicate with each other, its usage may decrease once everyone owns a smartphone phone capable of supporting AR applications.
11. Quantum Computing in digital marketing
Quantum computing involves harnessing subatomic particles to store vast amounts of information for extremely fast calculations. This technology may revolutionize many fields, such as medicine, cybersecurity, and big data analysis, among others.
12. Cyber Security
Data breaches will continue to increase in frequency and severity by 2023. More and more businesses are focusing on cyber security and protecting customer information. While the number of reported data breaches decreases, the cost of cyber attacks grows exponentially. Therefore, companies should invest heavily in cyber security now before being targeted by sophisticated hackers.
13. Data Analytics
Data analytics will continue to gain traction as companies seek ways to mine massive amounts of data to discover patterns and generate insights. Companies will also leverage data analytics tools to improve decision-making, enhance user experience, and identify growth opportunities.
14. Cloud Computing and digital marketing
Cloud computing will continue to expand its footprint in the market. In fact, by 2023 cloud computing will account for almost 70 per cent of the total IT infrastructure spending.